The purpose of your website is to create a compelling online image for your business, target the right audience and build a strong connection between you and your customers.
A website which is not professionally maintained could easily damage your company’s image and result in a loss of potential clients.
Not keeping the online content up to date or technical issues, such as temporary website unavailability or broken links and images will inevitably signal your online visitors that the company is not committed to maintaining a positive web presence and this, as a result, will lead to unsatisfactory customer experience.
On the other hand, a website which is periodically updated with useful and relevant consumer content and up-to-date information on the goods and services offered, creates an impression that your business is constantly developing and the company puts an emphasis on detail and precision. In addition, a regularly updated website will make your customers more likely to come back frequently and this increases the possibility that they will recommend your services to others.